You are here: Home > News & Rumors > Dana White In Full Meltdown Mode, Goes After Dave Meltzer
Posted on May 15, 2012 by Jack Thurman
Dana White is losing his mind, and it’s getting so bad that even the biggest ‘Zuffa Zombies’ are starting to take notice. More problematic, even his longtime defenders are starting to suggest that his act is wearing very thin. Most recently, it seems that he’s got no concept of reality whatsoever. It began with a bizarre declaration that the UFC was ‘bigger than the NFL’ which makes last year’s ludicrous boast that his organization would be ‘bigger than soccer’ worldwide in due course look downright tame.
Coming immediately on the heel’s of Dana’s ‘we’re bigger than the NFL’ nonsense were the ratings of the latest UFC on Fox show which were most definitely not ‘NFL-like’. In fact, they weren’t as good as the #2 pro wrestling organization TNA gets on a weekly basis. Veteran wrestling and MMA writer Dave Meltzer did one of his typically excellent analyses of the numbers and what they mean, concluding with the obvious assessment that they weren’t good for the UFC. This led Dana to attack Meltzer in a head scratching rant.
“First of all, Dave Meltzer wrote this huge story, doom and gloom story on how the UFC and Fox is blowing this things because of the numbers that came out. First and foremost, DAVE, you know I like you, I respect you, but you just lost your job at Yahoo… and you want to give us business advice? I’m actually writing a story next week that I’m going to put out of all the ways I think you could have, all the things that I think you could have done to keep your job at Yahoo. That’s story is coming out next week, Dave, you might want to read it, OK? And… what I want to explain to all the fans out there and people who aren’t fans about what went on, uh, on Fox 3 Cinco de Mayo.” Meltzer ‘lost his job’ at Yahoo due to cost cutting along with any number of other sports writers. It certainly had nothing to do with his performance. In fact, most of the business press reported his departure as a function of Yahoo ‘not wanting to devote as many resources to MMA’. So if Yahoo was looking to give less coverage to MMA it’s likely due to a lack of reader interest which comes back to the problem of the UFC’s nosediving popularity. For those not aware of Meltzer, he’s published the Wrestling Observer Newsletter since the mid 1980′s. I read about UFC 1 in his newsletter, so he’s been there since before the beginning. His knowledge of pro wrestling is off the charts and he’s seen the birth and growth of MMA from the beginning. He was covering the sport when Dana White was teaching aerobics classes in Boston.
Most significantly, Meltzer has been–on balance–an enthusiastic supporter of the UFC. At worst, he’s an objective ‘straight shooter’ that calls it like he sees it. In any case, he’s not a journalist that Dana White can intimidate. Meltzer was around for the beginning of the promotion and unless Dana et. al. get a grip on themselves and the sport’s plummeting popularity he may be around for the end as well.